Literacy is under attack. The distractions of modern society are driving kids away from books and boys, in particular, are increasingly just not reading.

Dave Eggars has invented an incredibly creative way to tackle the problem: get the kids into one-on-one tutoring with writers and other experts outside school in an unthreatening and cool environment. The idea matching understaffed time-challenged teachers against language professionals with time on their hands is what started everything. But you’ll have to watch the video to discover the incredibly fun environments that Eggars and friends are creating.